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Lead Generation - TigerTel/UTRWhat is lead generation?
Most often, lead generation is a two-step process that initially involves creating a direct response offer, whether in print, online, direct mail or through broadcast media channels wherein the recipient is asked to respond to a "call to action"; most often a toll-free number for more information. The second step is responding to the "call to action" wherein a call center inbound customer service representative captures the name, address, phone number, email and any other pertinent information of the potential customer. Free information is sent in the form of letters, brochures, videotapes and/or product samples. For more information about TigerTel/UTR call center lead generation |
In either inbound or outbound call center services, lead generation is the process of customer service representatives gathering information from a prospect or customer to qualify opportunity for future follow-up which are generally conducted through face-to-face, telephone, e-mail or mail.